The gold-standard, evidence-based treatment for chronic insomnia -- now available as a personalized digital program without clinic waitlists or expensive sessions.
Scientific AdvisorNo other program to my knowledge has demonstrated effects of such magnitude. Sleep Reset has the potential to significantly extend the duration of sleep -- outperforming Ambien, Lunesta, Melatonin, and Benadryl combined.
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Personalized sleep coaching, structured sleep scheduling, relaxation techniques, and CBT-I inspired strategies -- designed to replace expensive in-person sessions.
1-week trial . Then $297 / 28 days if you continue
Chronic insomnia shows up differently for everyone. Here's who we help most.
Hormonal shifts disrupt the sleep cycle in ways that pills don't fix. CBT-I retrains your brain's sleep drive independent of hormone levels -- giving you lasting relief that works alongside any other treatment.
You fall asleep fine, but wake up at the same time every night and lie there for hours. Sleep restriction and stimulus control -- core CBT-I tools -- are specifically designed to break this pattern.
Racing thoughts, lying awake for hours, watching the clock. CBT-I's cognitive restructuring directly targets the anxiety spiral that makes sleep feel impossible night after night.
If you can't sleep without something in your system, Sleep Reset helps rebuild your natural sleep drive so you can eventually sleep on your own -- without the side effects or habit-forming risk.
Work stress, deadlines, and always-on culture condition your brain to stay alert when you need rest most. CBT-I builds a structured buffer between your waking and sleeping brain.
CBT-I is specifically recommended for chronic, persistent insomnia -- not just a bad week. The longer you've had it, the more your sleep system needs a structured reset rather than a quick fix.
CBT-I -- Cognitive Behavioral Therapy for Insomnia -- is a structured, evidence-based approach that retrains the thoughts, habits, and conditioned responses that keep chronic insomnia going.
Most people with chronic insomnia aren't missing the right bedtime routine. Their brain has learned to associate bed with frustration, worry, and wakefulness. CBT-I unwinds that pattern -- rebuilding your natural sleep drive from the ground up.
Addresses the cycle of worrying about sleep, spending more time awake in bed, and becoming more alert at night.
Structured sleep scheduling helps your body become genuinely sleepy at the right time again.
Stimulus control resets your brain's association with bed -- from tossing and worrying back to rest and sleep.
Cognitive restructuring reduces the anxiety and racing thoughts that make falling asleep feel impossible.
Most sleep "solutions" help you survive tonight. CBT-I teaches your brain and body how to sleep again -- durably, without ongoing dependency on pills or supplements.
| Option | What it does | Key limitation | Why CBT-I is different |
|---|---|---|---|
| Sleeping pills | May sedate you or temporarily help you fall asleep | Doesn't address the learned patterns that maintain insomnia | Builds durable sleep skills without medication reliance |
| Melatonin | Can help signal sleep timing for circadian issues | Not a comprehensive treatment for chronic insomnia | Targets sleep anxiety, time awake in bed, and conditioned arousal |
| Sleep hygiene | Encourages better habits like limiting caffeine | Rarely sufficient for chronic insomnia by itself | Goes beyond tips with a structured, personalized treatment plan |
| In-person CBT-I | Gold-standard care from a trained clinician | Expensive, hard to find, often delayed by long waitlists | Sleep Reset delivers CBT-I based tools in a far more accessible format |
The American College of Physicians recommends CBT-I as the initial treatment for chronic insomnia.
CBT-I is not a one-night trick. Many people notice meaningful changes within the first few weeks, with results compounding as their sleep schedule, sleep drive, and bedtime confidence reset together.
Track your sleep, identify what's disrupting it, and build a personalized action plan tailored to your schedule and sleep history.
Use structured sleep windows, stimulus control, and consistent routines to reduce time awake in bed and rebuild genuine sleepiness.
Strengthen your new sleep pattern, reduce sleep anxiety, and continue refining your plan as results build week over week.
Based on Sleep Reset peer-reviewed research. Individual results vary.
The hardest part of CBT-I isn't knowing what to do -- it's sticking with the right plan long enough for your sleep system to reset.
Your program is built around your sleep pattern, schedule, and the specific factors affecting your sleep -- not a generic protocol.
Built by a team of specialized sleep clinicians, therapists, and coaches using CBT-I methods from sleep medicine research.
Guided structure, sleep logging, optimized schedules, meditations, relaxation tools, journaling, and coaching -- all in one place.
Help your brain and body relearn healthy sleep patterns for lasting improvement -- not sedate you night after night.
Start from home on your own schedule. No clinic waitlists, no travel, no multiple in-person appointments required.
Over 90% of Sleep Reset members find the program effective after 28 days. A focused, proven path for people tired of guessing.
Traditional CBT-I is highly effective -- but high costs, limited providers, and long waitlists keep most people from accessing it.
| Option | Typical cost | What to know |
|---|---|---|
| Sleep Reset trial | $19 / 1 week | A low-friction way to begin a CBT-I based plan and see if the program is right for you. |
| Sleep Reset program | $297 / 28 days (~$2.75/day) | Full personalized program with tools, scheduling, and coaching support. |
| Traditional CBT-I therapy | $1,800-$2,000 | Highly effective, but expensive and dependent on provider availability. |
| In-person sleep clinic | Up to $5,000 | Can involve long waitlists, multiple appointments, and high specialty-care costs. |
Gold-standard principles. Digital convenience. Better value.
Sleep Reset is designed for people who want a clinically grounded insomnia program without paying thousands or waiting months. Whether you're dealing with sleep anxiety, chronic waking, or reliance on sleep aids -- there's a path forward.
Yes. Sleep Reset is HSA/FSA eligible. You can use your HSA or FSA card at checkout where supported -- making it even more accessible as a healthcare investment.
Sleeping pills may help some people temporarily, but CBT-I is recommended as a first-line treatment for chronic insomnia because it addresses the underlying behaviors, thoughts, and patterns -- not just the symptoms of a single night.
CBT-I works through structured behavior change, sleep tracking, and schedule adjustments. A 28-day window gives your sleep system enough time to begin genuinely responding to the plan -- results build over weeks, not overnight.
CBT-I is commonly used for chronic, long-standing insomnia. Chronic insomnia is exactly what CBT-I is designed for -- results depend on your sleep history and how consistently you follow the plan.
No. Sleep Reset is a digital CBT-I based program with tools and coaching support. It is designed to make CBT-I principles more accessible and affordable, but is not the same as individualized in-person therapy.
Sleep Reset is designed for a wide range of common insomnia patterns -- including middle-of-the-night waking, sleep anxiety, reliance on sleep aids, hormonal sleep issues, and chronic poor sleep quality.
Start with a $19 one-week trial -- less than $2.75/day after that. HSA/FSA eligible. No pills, no dependency, no waitlist.
