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Sleep Reset Sells Simple Habit Meditation App | Sleep Reset

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March 28, 2023

Selling the Simple Habit App to Focus Entirely on Sleep Reset

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My name is Yunha Kim, and I’m the Founder and CEO of Sleep Reset. Today, I’m announcing the sale of my company’s first product, the Simple Habit meditation app. With that, I wanted to share a bit more of the story behind this news.

You may know that up until now, our company has had two separate products – Sleep Reset, and Simple Habit, our 5-minute meditation app that we launched in 2017. As I previously shared when we publicly launched Sleep Reset last year, the idea behind Sleep Reset was actually inspired by learnings from the many Simple Habit users who were struggling with sleep.

Over the past few years, we’ve continued to develop and grow both products. And in those years, Sleep Reset has changed the lives of thousands of people. Many of our members come to Sleep Reset after struggling with sleep for many years or even their entire life, and after trying countless solutions with no success. Through our personalized, science-backed program, our members uncover the root causes of their sleep issues, and make changes to their habits and lifestyle with the support of their dedicated sleep coach. Our members have been able to fall asleep faster, sleep through the night, overcome sleep anxiety, and in many cases, stop relying on sleeping pills or supplements. The average graduate of our program reports over an hour more sleep per night, and 53% less time needed to fall asleep.

I believe so strongly in the Sleep Reset product and its efficacy, particularly given the dire need for a better sleep solution in today’s market. The best treatment for insomnia is often inaccessible at expensive sleep clinics with long waitlists, leaving millions of people to resort to sleeping pills or melatonin, which cause grogginess and long-term side effects.

That’s why we’ve made the decision to sell the Simple Habit app, so that we can devote all of our resources and focus to Sleep Reset. As of today, the Simple Habit app and platform has been acquired by Ingenio, a global online marketplace for holistic guidance. I’m so proud of what we achieved with Simple Habit – the app has been downloaded over 7.3 million times, and has been consistently top-rated in the Apple App Store and Google Play Store. Ingenio shares our vision to empower humans to stress less, achieve more, and live better, and I’m thrilled for them to carry Simple Habit forward.

Following the sale of the Simple Habit app, we are formally rebranding our company name to “Sleep Reset, Inc.” We’ll use the capital from the sale to continue to invest in building and expanding the Sleep Reset program, based on feedback from our members and guidance from our expert sleep advisors. Additionally, we are also growing our team so that we can continue to meet the increasing demand for our program.

I truly believe that Sleep Reset can change millions of people’s lives, and I am so excited for our team to focus our energy on creating a product that drives long-lasting results and meets the diverse needs of our members.

Finally, if you’re struggling with sleep, know that you’re not alone. Take our expert-designed sleep quiz to find out if the Sleep Reset program is right for you.

To better sleep,


Founder and CEO of Sleep Reset