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Most people think insomnia is just about “stress” or “bad sleep hygiene.” But the science is very clear: chronic insomnia is a learned, conditioned pattern. And the most effective way to treat it is by retraining the system — not by sedating it.
Dr. Michael Grandner — one of the leading sleep scientists in the world and Director of the Sleep & Health Research Program at the University of Arizona — breaks down why Sleep Reset works, why CBT-I is the gold standard, and why medication is not the long-term solution.
In this short video, he shares how Sleep Reset is bringing clinically validated insomnia treatment out of university labs and into everyday life — at scale — in a way patients can actually access.
👉 Watch Dr. Grandner explain how Sleep Reset is changing sleep care:
Dr. Michael Grandner
Dr. Michael Grandner is a licensed clinical psychologist and nationally recognized expert in sleep and Behavioral Sleep Medicine. He directs the Sleep and Health Research Program at the University of Arizona and the Behavioral Sleep Medicine Clinic at Banner University Medical Center in Tucson. His research focuses on how sleep impacts health—especially cardiovascular, metabolic, and behavioral outcomes—and on developing behavioral interventions for insufficient sleep and sleep disorders. He holds multiple academic appointments at the University of Arizona, is active in several leading sleep and medical professional organizations, and is board certified by the American Board of Sleep Medicine. He completed his PhD at SDSU/UC San Diego, an MTR at the University of Pennsylvania, and fellowships in Behavioral Sleep Medicine and Circadian Neurobiology.
Fax number: (984) 888-8385
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